Latest Episodes for this Channel
Wed February 20 2008
Most organizations understand the benefits of a successful public relations program will include such things as newspaper articles, customer service c...
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Most organizations understand the benefits of a successful public relations program will include such things as newspaper articles, customer service communications and other strategies that build a
positive impression of your business to the public. The concepts and principles of public relations are used to create a climate of mutual trust between a business and the public. Public relations
helps...
read more
Most organizations understand the benefits of a successful public relations program will include such things as newspaper articles, customer service communications and other strategies that build a
positive impression of your business to the public. The concepts and principles of public relations are used to create a climate of mutual trust between a business and the public. Public relations
helps build customer loyalty and encourages business growth. Now, how about employee loyalty and trust? One type of public relations that is sometimes forgotten or formalized is internal public
relations. Employees are the first point of contact for a business, product or service; surprisingly, what employees think of the company can either make or break an organization. Employees carry the
company branding and services to its customers. Keeping good employees is essential to every business, so why not build internal public relations?
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Fri September 28 2007
The Web is different – instead of one-way intrusion such as a TV commercial, Web marketing is about delivering useful content at the exact momen...
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The Web is different – instead of one-way intrusion such as a TV commercial, Web marketing is about delivering useful content at the exact moment a buyer needs it, and the Web has opened
opportunities to reach niche customers with targeted messages that are downright cheap. The Web has exploded with social networks, news updates, sports, audio and video, even new words!
“Google” ...
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The Web is different – instead of one-way intrusion such as a TV commercial, Web marketing is about delivering useful content at the exact moment a buyer needs it, and the Web has opened
opportunities to reach niche customers with targeted messages that are downright cheap. The Web has exploded with social networks, news updates, sports, audio and video, even new words!
“Google” is used as a verb now. There used to be rules of engagement and rules about how you were able to reach customers via traditional routes. But none of it is true anymore, The Web
has transformed everyone’s approach to how they reach their customers.
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Fri September 28 2007
Media relations is one of many necessary endeavors that can sometimes blur a direct line from effort and expense to return on investment. However, the...
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Media relations is one of many necessary endeavors that can sometimes blur a direct line from effort and expense to return on investment. However, the news media can be a very effective way to
deliver company, product and branding messages. To do this, it is important to understand how the media operate, what types of information the media are interested in, and the steps involved in
communicating...
read more
Media relations is one of many necessary endeavors that can sometimes blur a direct line from effort and expense to return on investment. However, the news media can be a very effective way to
deliver company, product and branding messages. To do this, it is important to understand how the media operate, what types of information the media are interested in, and the steps involved in
communicating effectively with, and via, the media. Depending on the size of your company and the degree to which you rely on the general public or specific populations to grow your business, media
relations will figure in some respect into your company’s public profile, even if it you never engage with the media. This is because a story will be told.
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Tue May 22 2007
Many marketers consider ‘‘scent branding’’ or ‘‘scent marketing’’ an important tactic. The well-execut...
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Many marketers consider ‘‘scent branding’’ or ‘‘scent marketing’’ an important tactic. The well-executed use of scent branding in a purchasing, exhibit
or office environment can positively influence shoppers’ motivation. If a scent is pleasurable, people will linger longer and feel better about a buying decision.
Many marketers consider ‘‘scent branding’’ or ‘‘scent marketing’’ an important tactic. The well-executed use of scent branding in a purchasing, exhibit
or office environment can positively influence shoppers’ motivation. If a scent is pleasurable, people will linger longer and feel better about a buying decision.
read less
Wed April 25 2007
Reach out to the demographic with the most potential in ingenious ways and you’ll make an impact. Targeting means you can make consumers feel sp...
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Reach out to the demographic with the most potential in ingenious ways and you’ll make an impact. Targeting means you can make consumers feel special by appealing to them experientially and
relationally, not to the masses. It’s all about relevance.
Reach out to the demographic with the most potential in ingenious ways and you’ll make an impact. Targeting means you can make consumers feel special by appealing to them experientially and
relationally, not to the masses. It’s all about relevance.
read less
Large Numbers Podcasts
