Latest Episodes for this Channel
Wed August 13 2008
One of the least used, and least understood, marks of punctuation is the bracket. Used in pairs, brackets look like squared parentheses, and are oft...
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One of the least used, and least understood, marks of punctuation is the bracket. Used in pairs, brackets look like squared parentheses, and are often mistakenly employed in place of them. But brackets do have separate, specific functions. As a rule, brackets are used to indicate a writer's comments, corrections, or criticisms within text written by someone else. For example, if a quotation in... read more
One of the least used, and least understood, marks of punctuation is the bracket. Used in pairs, brackets look like squared parentheses, and are often mistakenly employed in place of them. But brackets do have separate, specific functions. As a rule, brackets are used to indicate a writer's comments, corrections, or criticisms within text written by someone else. For example, if a quotation includes a pronoun, but the noun referred to is not given, the writer can insert the noun in brackets to help the reader. Consider this example: …the document clearly states, "The committee discovered that she [Marla] had inventoried that room." Without the noun "Marla" in brackets, the reader would not know who had inventoried the room. Brackets are also used to separate a writer's editorial comments from the actual quotation, as in this example: Our very persuasive salesperson sold us on what he called "the [supposedly] newest, most efficient equipment available." The word "supposedly" is placed in brackets because it is the writer's comment within the quotation of the salesman's words. Finally, brackets are inserted around the word sic to indicate that a grammatical or spelling error is part of the original quotation, and not the writer's mistake, as in this example: The senator's memo says, "The need for action is urgenting [sic] us to pass this bill." In this case, the bracketed word sic follows the grammatically incorrect verb. If you use brackets sparingly to help clarify or comment on someone else's words, you will be using them correctly. You can learn more about using brackets on page 201 of of Write for Business: A Compact Guide to Writing and Communicating in the Workplace. Podcast
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Wed July 30 2008
Perhaps one of the most misunderstood punctuation marks is the dash. To many people, its use is a mystery. But employed properly, the dash can add c...
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Perhaps one of the most misunderstood punctuation marks is the dash. To many people, its use is a mystery. But employed properly, the dash can add clarity and depth to your writing. To begin, it's important to recognize the difference between a hyphen and a dash (sometimes called an em-dash, because it is as wide as the letter "m"). Each is used in different situations. The hyphen connects w... read more
Perhaps one of the most misunderstood punctuation marks is the dash. To many people, its use is a mystery. But employed properly, the dash can add clarity and depth to your writing. To begin, it's important to recognize the difference between a hyphen and a dash (sometimes called an em-dash, because it is as wide as the letter "m"). Each is used in different situations. The hyphen connects words in compound numbers from twenty-one to ninety-nine and in fractions (such as one-third). It is also used to show a range of numbers, as in the phrase 10-15 years. In addition, the hyphen connects compound nouns like secretary-treasurer and compound adjectives like blue-green. The dash, on the other hand, is used to set off parts of a sentence, similar to the way a colon or parentheses are employed. Like a colon, the dash may be used for emphasis, to separate and add strength to a specific point. For example, in the sentence There's only one idea he's interested in—his own, the dash emphasizes the words "his own," enhancing their humorous impact. Like parentheses, the dash may set off examples, explanations, or definitions, as in the sentence The report—a summary of the year's activities—is on file in the main office. In typed materials, a dash may be represented by two hyphens set one after the other. Do not type a space before, after, or between them. Many word-processing programs will automatically convert these two hyphens to a dash. Publishers often employ another, related punctuation mark, the en-dash (which is the width of the letter "n"), as a minus sign or to connect numbers in a range. For most business purposes, however, the hyphen will suffice. You can learn more about using the hyphen and dash on pages 195-196 of Write for Business: A Compact Guide to Writing and Communicating in the Workplace. Podcast
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Wed July 16 2008
Clear language sells. It's as simple as that. Whether you're selling a product or an idea, you want your reader to get the point quickly. Here are a...
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Clear language sells. It's as simple as that. Whether you're selling a product or an idea, you want your reader to get the point quickly. Here are a few ways to ensure a clear message. Avoid slang. Business writing should be professional, and slang "just don't cut it," so cut it out. Slang is often trendy, quickly outdated, and understood by only a narrow audience. Use appropriate terms for... read more
Clear language sells. It's as simple as that. Whether you're selling a product or an idea, you want your reader to get the point quickly. Here are a few ways to ensure a clear message. Avoid slang. Business writing should be professional, and slang "just don't cut it," so cut it out. Slang is often trendy, quickly outdated, and understood by only a narrow audience. Use appropriate terms for the reader. Technical terms are fine when your audience is familiar with them. For a more general audience, however, either avoid technospeak or define any technical terms you do use. Flooding may be avoided by performing a "drawdown"âlowering the water table by withdrawing groundwater. Use plain English. The opposite of slang is stuffy, inflated language. While a formal tone is generally important in business writing, your text should still be friendly and easy to read. Check your homophones. When using words that sound alike but are spelled differently, be extra careful. For instance, you wouldn't want to write "Look t-h-r-e-w the manual before calling customer support," when the correct word is t-h-r-o-u-g-h. In summary, the best rule for clarity in business writing is this: Know what you want to say and then say it. It's as clear as that. You can learn more about subject-verb agreement on pages 90-92 of Business and Sales Correspondence, part of the EZ Series of business writing materials from UpWrite Press. Or check page 266 of Write for Business: A Compact Guide to Writing and Communicating in the Workplace. Podcast
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Wed July 02 2008
Comparisons can liven up your writing, making your ideas clearer and more compelling. A good comparison can: Make a concept familiar and attract...
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Comparisons can liven up your writing, making your ideas clearer and more compelling. A good comparison can: Make a concept familiar and attractive. The movement of air from our cooling system is as gentle and quiet as a breeze through an open window. Move flat and dull to appealing and interesting. At Wayne's Auto Repair, our customer service area makes waiting for your car like relaxing ... read more
Comparisons can liven up your writing, making your ideas clearer and more compelling. A good comparison can: Make a concept familiar and attractive. The movement of air from our cooling system is as gentle and quiet as a breeze through an open window. Move flat and dull to appealing and interesting. At Wayne's Auto Repair, our customer service area makes waiting for your car like relaxing in a friend's living room. Unify an idea with several components. Our home protection system is your personal watchdog, patrolling your yard, guarding your doors and windows, and deterring unwanted visitors. When creating your comparison, try to avoid the following pitfalls. Clichs. There's nothing new or interesting in saying "Our triple-glazed replacement windows are tighter than a drum." Boring! Incomplete comparisons. Saying only, "Our replacement windows are more effective" is useless. More effective than what? Complete the comparison by saying, "Our replacement windows are even more effective than our previous line." Overextended or ridiculous metaphors. Say your selling point is that your windows are effective barriers against winter. You might say "Our windows will shield you against winter's fury." But don't go overboard by adding, "Icy blasts can't pierce the armor of this brave warrior." So use comparisons to make your writing interesting, but keep them simple, fresh, and clear, and your writing will be incomparable. You can learn more about subject-verb agreement on page 80 of Business and Sales Correspondence, part of the EZ Series of business writing materials from UpWrite Press. Or look at page 156 of Write for Business: A Compact Guide to Writing and Communicating in the Workplace. Podcast
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Mon June 16 2008
Last time we talked about subject-verb agreement, but thatâs not where grammar agreement ends! Another troublesome area is pronoun-antecedent agree...
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Last time we talked about subject-verb agreement, but thatâs not where grammar agreement ends! Another troublesome area is pronoun-antecedent agreement, so letâs make it simple: Pronouns must agree with their antecedentsâthe nouns they refer toâin gender and in number. Gender is pretty straightforward. If your antecedent is masculineâsay, Jimâany pronouns referring to it must also be mascu... read more
Last time we talked about subject-verb agreement, but thatâs not where grammar agreement ends! Another troublesome area is pronoun-antecedent agreement, so letâs make it simple: Pronouns must agree with their antecedentsâthe nouns they refer toâin gender and in number. Gender is pretty straightforward. If your antecedent is masculineâsay, Jimâany pronouns referring to it must also be masculineâhe, him, or his. If your antecedent is feminineâsay, Susanâany pronouns referring to it must also be feminineâshe, her, or hers. Number sometimes gets a little trickier, especially in the case of indefinite-pronoun antecedents. For example, letâs say you must send out a survey to your workers with instructions to turn it in when completed. You canât sayâ
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